宇航之花
The Blossom of Space
From Yuhangren to the Blossom of Space
Yuhangren, a subsidiary of Inner Mongolia Yuhangren High-tech Industry Co., Ltd., specializes in the sea buckthorn industry. They manage the full production chain from cultivation to sales, emphasizing quality control. Utilizing advanced technologies, they have developed a range of sea buckthorn products. With over 30 years in the industry, they focus on organic, high-quality goods and eco-friendly practices, establishing themselves as a leader in the sea buckthorn market.
Now introducing the new sea buckthorn juice brand “the Blossom of Space”, Yuhangren aimed to provide the new ‘galaxy level’ product.
Starting the market of sea buckthorn juice as a pioneer, the side brand blossom of space aim to provide a product that is young, healthy, and creative.
COLOR
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PALETTE
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MOODBOARD
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COLOR • PALETTE • MOODBOARD •
Elements
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As the absolute focus of the product, the sea buckthorns should be fresh and clean.
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The seabuckthorns from Yuhangren are one of the major fruit supplies for Chinese astronauts. It is a important signature of the product’s “galaxy level’ branding
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This is high class product targeting a yonger target audience. The style should be clean and minimalistic for the 20-35 yrs consumes.
LOGO
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DESIGN
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LOGO • DESIGN •
Combining elements of rocket, illustrated sea buckthorns and Heiti Chinese font for the name, the new logo showing a nature and clean presentation of the brand’s identity
Packaging
The packaging features vibrant orange tones and space-themed elements, aligning with the mood board's concept of health and innovation. The sea buckthorn imagery and organic seal reinforce the product's natural qualities. The design is straightforward, matching the mood board's emphasis on clarity and vitality.
