Key elements:

In China, the circle is regarded as an important symbol. It represents completeness, fulfilment, eternity, harmony, and other positive meanings. Focusing on the circle, we amplify the branding work previously done these past years and push the concept of happiness with the outline of the cherry, implying that cherries will bring people enduring happiness.

The Chinese phrase "圆圆不断" (with a play of the word) literally translates to "unceasing flow" or “never-ending," symbolising a continuous stream. It is often used to refer to a constant supply or infinite abundance.