Wines of Chile
Established in 1949, Wines of Chile is a non-profit, private organization of Chilean wine producers dedicated to promoting the quality and image of Chilean wines.
We reorganized brand identity and promotion approach to reach more target customers and stay relevant by generating innovative approaches.
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We created consistent logotypes and visual systems for China, Korea, and Japan.
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We developed an education-focused website.
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We have developed content from product introduction to user awareness enhancement
BRANDING
We created consistent logotypes and visual systems for China, Korea, and Japan. We developed common guidelines to ensure smooth implementation across East Asia. Combining Iconic Chile landscape with its unique color to enhance its visual.
WEBSITE
As part of the Wines of Chile integrated digital presence, we developed an education-focused website.
We simplified the user interface and clearly defined wine terms and criteria, as well as Chilean geographic segmentations and naming conventions.
Social Media
We have developed content from product introduction to user awareness enhancement for all primary social media channels. We continually innovate with new channels to stay relevant to our audiences. As a result, Wines of Chile on TikTok has gained a much larger fan group than any other wine associations.