America Beauty Star
BRANDING BUILDING:
A GREAT MAKEUP SHOW
Hosted by international model Adriana Lima, AMERICAN BEAUTY STAR is a reality competition pitting hair and makeup experts against each other for a $50,000 prize. Each week the beauty experts are given a series of challenges designed to test their ability to put a complete look together by styling a model's wardrobe, makeup, and hair. They are teamed up with experts who can fill in the gaps in their expertise in order to produce a complete fashion package.
This is about creating an all-around experience
This is from pre and post-show contents to the products used and the makeup artists. What makes them special? And what should be shown to the audience? Beauty Star Network utilized every aspect of the show: magazines, interviews, social media designs, digital ad campaigns and etc. to build this multi-dimensional experience.
Branding
To make American Beauty Star more than a show, we helped Beauty Star Network built up its own brand identity through creative content, web designs, social media campaigns, tutorials and etc. Everything built up to make the brand stronger.